EP 291. Heather Hanson: Losing 25 Pounds in 6 Months in Perimenopause and How She’s Keeping It Off
I want you to meet Heather Hanson. She hit 45, perimenopause arrived uninvited, and the scale crept up 30 pounds over two years despite doing everything right. Losing weight in perimenopause felt impossible until she stopped trying to fix her diet and started fixing her identity instead.
Heather came into Learn and Lose as a self-described sugar addict who had already tried detoxes, restriction, and willpower. Six months later she had lost 25 pounds, sailed through an entire holiday season without gaining an ounce, and walked away with something no diet ever gave her: a completely different relationship with food, stress, and herself.
In this episode, Heather and I get into the real story behind her transformation. Not the highlight reel. The plateaus, the office full of snacks, the stressful commute, the moments she almost quit. And the one shift that made all of it work.
What You'll Learn in This Episode
Why willpower stops being necessary once your identity actually shifts, and how Heather knew hers had
How Heather lost 25 pounds during perimenopause without changing her job, her schedule, or her life circumstances
The exact point in the program when her sugar cravings stopped feeling like a fight
Why stress and emotional eating are connected to self-worth, not self-control
How to stop starting over after every setback and build momentum that actually lasts
Book a consultation call at jenniferdent.com/consult to talk about whether my Complete Transformation program is right for you.
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MORE ABOUT JENNIFER —
Jennifer Dent Brown is a Life and Weight Loss Coach, podcast host, and founder of Stop. Dieting. Forever.™—a movement that’s redefining what it means to lose weight in your grown woman era (the 40+ squad).
After years of yo-yo dieting, Jennifer finally broke the cycle by doing the one thing no diet ever asked her to do: reinvent herself. Now, she helps high-achieving women do the same—without giving up wine nights, carbs, or their sanity.
Her signature identity-based frameworks (SHIFT + REINVENT) are designed to help women over 40 lose weight in a sustainable, soul-aligned way. Through private coaching, group programs, and her chart-topping podcast, Jennifer empowers women to step into their next-level selves with confidence, clarity, and consistency.
Her message is clear:
You don’t need another diet. You need a new identity.
Follow her journey—and join the revolution—at JenniferDent.com.
