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Don’t Just Lose Weight—Become the Woman Who Keeps It Off

In 12 weeks, you’ll transform your identity—how you think and what you do—so you can lose the weight you want and keep it off for good. No diets. No drama.

Let me guess…

You feel stuck in the endless loop of “I’ll start Monday.”

By Wednesday, the stress hits, and you’re diving headfirst into a bag of chips like it’s your only lifeline. You’ve tried diets, apps, and even weight loss drugs, but none of it changes the one thing that really matters: your relationship with food.

Your over 40 hormones are running the show and nothing feels normal anymore.

Hot flashes, mood swings, stubborn weight gain, and a metabolism that’s taken an early retirement—it’s like your body hit 40 and said, “Let’s shake things up.” You’re over the confusion and frustration of trying to navigate this hormonal chaos while juggling work, family, and everyone else’s needs. And let’s be honest, who has time for all that when your energy is already running on fumes?

You’re tired of doing everything “right” and seeing no results.

You eat the protein, intermittent fast, skip the desserts, and still—nothing budges. It’s not just frustrating, it’s down-right infuriating. Deep down, you know it’s not about eating less but about learning what your body actually needs.

WHY THIS PROGRAM WORKS WHEN OTHERS HAVEN’T:

01

Because What Worked in Your 20s and 30s Isn’t Working Anymore

Newsflash: What worked for you in your 20s or 30s doesn’t work anymore. Why? Hormones, metabolism shifts, and, oh yeah, LIFE. But here’s the thing—you’re not broken. You just need a strategy built for women over 40, not the calorie-counting chaos of your past. We’re talking about working with your body, not against it.

02

Because It’s Not About More Discipline—It’s About a Complete Reinvention

Let’s be real. You don’t need another meal plan or a 30-day challenge. What you need is a full-blown life rebrand. This program doesn’t just change what you eat; it changes who you are. No more relying on willpower—this is about becoming the woman who naturally makes choices that keep her healthy, happy, and hot.

03

Because You’re Done Sacrificing Everything Else to Lose Weight

You’ve got goals, a life, and a full plate (pun intended). This isn’t about turning your world upside down to drop a few pounds—it’s about creating lasting results without giving up your career, family, or the things you love. This program works with your life to make balance and health second nature. No more overwhelm, no more dieting drama—just real, grown-woman transformation.


YOU DON’T NEED MORE WILLPOWER. YOU NEED A SYSTEM THAT REWIRES YOUR BRAIN SO HEALTHY HABITS ACTUALLY FEEL DOABLE—

…and you can stop feeling like you’re hanging on for dear life every single day.

YOUR FIRST 10 POUNDS, GONE (WITHOUT A DIET)

You’ll learn how to create a simple, custom plan that works for you—your body and your lifestyle. Watch the scale finally move in the right direction without guilt, drama, or deprivation.

YOUR FIRST WEEK WITHOUT CRAVINGS

You’ll learn how to eat for hormonal balance so you can crush cravings, wake up energized, and feel in control of your body—while actually enjoying being in it every single day.

YOUR FIRST HEALTHY HABIT THAT FEELS EASY

You’ll learn how to build routines that make healthy living second nature. With science backing the 66-day habit cycle, you’ll lose weight, keep it off, and finally feel like the woman you’ve always wanted to be.


“I don’t feel like I’m on a diet or living like I’m on one — I’m just eating like a healthy person. I manage my mind, collect my data and the weight is just dropping off.”

-Mars, Life Coach

WELCOME TO

an 12 Week Weight Loss Course for the Overwhelmed Woman Who’s DONE With Diets And Ready for a Reinvention

THIS IS THE PLACE FOR YOU.

In this course, we don’t do quick fixes or crazy rules. Instead, we flip the script on everything you’ve been taught about weight loss. You’ll rewire your mindset, learn how to work with your body (not against it), and finally lose the weight without diets, drama, or doing it perfectly.

How Does Learn & Lose Work?

Our proven twelve-week program is designed to help you create a healthy identity that lasts. Hosted entirely online, you’ll join weekly Zoom calls, an exclusive app-based commUNITY, and a comprehensive online course—all crafted to guide you every step of the way.

You’ll follow our S.H.I.F.T. Method—a proven framework for building the habits and mindset of a truly healthy person—while enjoying twelve weeks of expert coaching, personalized support, and step-by-step guidance. Plus, you’ll kick off with a bonus Prep Week to ensure you’re set up for success from day one.

Since 2014, I’ve been on a mission to help ambitious women Stop. Dieting. Forever.—real transformation for grown-ass women who want more out of life (and a smaller body).

Learn & Lose is Perfect For You If You Are:

  • Overwhelmed but Ambitious: You’re juggling all the things—work, home, life—and still trying to give 110% (even when it feels impossible).

  • Time-Starved: Your calendar’s jam-packed, and carving out time for yourself feels like a pipe dream.

  • Health-Focused but Frustrated: You care about your health, but no matter what you try, the scale won’t budge (and neither will the cravings).

  • Committed to Growth: You’re here because you want change, and you’re ready to do the work—as long as it’s simple and actually works.

  • Resilient but Exhausted: Diets, workouts, quick fixes—you’ve tried it all. You’re still standing, but damn, it’s been a journey.

  • Craving Simplicity: You need a plan that feels doable, realistic, and fits into your (very full) life without turning it upside down.

  • Looking for Support: You want a success squad of women who get it and will cheer you on when you’re ready to throw in the towel.

  • Navigating Change: Hormones, life transitions, caregiving—you’re in the thick of it and need something that works with you, not against you.

  • Results-Oriented: You’re done wasting time. You want results you can see, feel, and hold onto for the long haul.

  • Burned Out on Diet Culture: You’ve been there, done that, and got the “diet starts Monday” T-shirt. It’s time for something better.

What Makes Me So Unique To Teach You This?

I’m a reformed, professional dieter and I know exactly what you're struggling with.


I'm Jennifer

I'm a diet-industry disruptor. As a certified Health, Life + Weight Loss Coach, host of a wildly popular podcast, Stop. Dieting. Forever.™, and founder of the weight loss method, of the same name, I am freeing women all over the world from their dependency on diets to lose weight.

Once I learned how to manage my mindset, and shift my identity, I was able to heal my relationship with my body and food, I was able to easily release 30+ pounds.

I threw away the diet books and tossed all my Weight Watchers point counters in the trash because I had finally changed my brain from being a dieter to one of a healthy person.

Now, as a full-time Coach, my mission is to help as many frustrated dieters around the world do the same.



What’s Inside:

The Five Essentials To Shift Your Mindset for Weight Loss Success.

Why your brain keeps telling you to grab the chips — and how to stop.

Module 001 // See the Self-Sabotage

  • Spot the patterns, take back control. Your brain’s been running the show on autopilot—but not anymore. This week, you’ll shine a spotlight on the sneaky thoughts keeping you stuck and learn how to kick them to the curb.

  • Confidence Booster. Clarity is your new superpower. You’ll leave this module knowing exactly what’s been holding you back—and how to flip the script for good.


Why you keep opening the fridge on auto-pilot— and how to shut it down.

Module 002 // Honor Your Body’s Needs

  • Your body has been texting you - it’s time to reply. Your body has all the answers—it’s been trying to tell you what it needs. This week, you’ll learn how to finally decode its hunger signals and emotional cues, so you can stop second-guessing every bite and trust yourself completely.

  • Confidence Booster. You’ll feel like a total badass, handling emotions without food and proving to yourself that cravings don’t call the shots—you do.


Why salads aren’t the secret—and what your body really needs.

Module 003 // Integrate Real Food for Hormonal Balance

  • Fuel your body without overthinking. No more overcomplicated meal plans or sad salads. This week, you’ll learn how to build balanced plates that boost your energy, support your hormones, and still leave room for chocolate.

  • Confidence Booster. Every meal you choose will prove to you that eating for your health isn’t just doable—it’s delicious, too.


You’re busy AF—this is how you lose weight anyway.

Module 004 // Flip the Script (Change Your Mindset in an Instant and Get Back on Track)

  • Show up for yourself (even when you’re showing up for everyone else. You’re busy, ambitious, and juggling all the things—but that doesn’t mean your health has to take a backseat. This week, you’ll learn how to create habits that fit into your life without sacrificing your goals (or your sanity).

  • Confidence booster. You’ll prove to yourself that you can stick with this, even when life throws curveballs because your results aren’t tied to perfection—they’re built on consistency.


Your new normal looks GOOD on you.

Module 005 // Transition Into Your Healthiest Self

  • Pop the champagne—your glow-up is official. Look back at everything you’ve accomplished and lock in the habits that got you here. This week, you’ll bask in the glory of your transformation and build a 12 month “ForeverWell Plan” to keep the momentum.

  • Confidence Booster. You’ll leave this module with unshakable belief in yourself, knowing you have what it takes to live this way for the rest of your life.


All modules come with easy-to-follow videos, audio recordings, and downloadable resources you can access on your phone, tablet, or computer anytime, anywhere. Whether you prefer to watch, listen, or take notes on the go, you’ll have everything you need right at your fingertips—designed to fit seamlessly into your busy life.

The Details

Here’s What You’re Getting When You Enroll Today

12 WEEKS OF WEEKLY GROUP COACHING

This is where the magic happens. Each week, you’ll hop on live coaching calls designed to shift your beliefs, answer your burning questions, and keep you on track. Whether you’re getting coached directly or soaking up the gold from someone else’s session, every call is packed with breakthroughs and aha moments.

Plus, you’ll connect with a group of women who get it—women walking the same path, cheering you on, and reminding you you’re never doing this alone.

Can’t make it live? No sweat. Catch every session on the Learn & Lose private podcast, ready to binge on your next walk, commute, or kitchen-cleaning spree.


THE PROVEN REINVENTION PROCESS

No fluff. No overwhelm. This is the exact system real women have used to lose weight—and keep it off—without guilt, drama, or deprivation.

Delivered in five bite-sized, easy-to-follow modules, these lessons cut straight to the point. You’ll rewire your mindset, build habits that actually stick, and make weight loss feel effortless (yes, even with a crazy schedule).

And the best part? You can access everything through the Learn & Lose app—so your plan is always right there when you need it. Work at your own pace, on your own terms, and finally get results that last.


THE LEARN AND LOSE DAILY JOURNAL + WEIGHT & WELLNESS TRACKER

This isn’t just a journal—it’s your daily BFF for building habits that actually stick. Built around the science-backed 63-day habit formation process, it’s designed to help you create change that lasts.

With quick, no-fluff prompts, you’ll track your wins, spot patterns, and refocus in just minutes a day. Think of it as your pocket-sized coach, holding you accountable and cheering you on as you crush your goals.

This isn’t about perfection—it’s about showing up, one day at a time, and making the kind of progress that changes everything.


THE APP

Think of this as your health HQ in your pocket. Inside the app, you’ll find everything you need to follow the program: lessons, community support, and all the resources to keep you moving forward.

Need to catch up on a coaching call? Hop into the private podcast. Want to connect with other women on the same path? The community is just a tap away. It’s all here, making it easy to stay on track—even when life gets busy.

No overwhelm. No distractions. Just everything you need, right at your fingertips.


THE LEARN & LOSE COMMUNITY

This isn’t just another group—it’s your ride-or-die squad for success. Science backs it: supportive friendships can boost your odds of hitting your goals by 65%. Yep, that’s the Female Friendship Effect in action—and this community delivers.

Inside, you’ll find women who get it. Women who are walking the same path, facing the same struggles, and showing up for each other every step of the way. Celebrations? We’re here for it. Hard days? We’ve got your back.

Because when you’re surrounded by people who believe in you, quitting isn’t even an option. Together, we’re unstoppable.

Is Closed For Enrollment

(BUT NOT FOR LONG…)

Enrollment Reopens on April 13, 2025

Get Your Coins Together and Join the Waitlist

3 INSTALLMENTS OF

$350

PAY IN FULL

$997

Flexible payment plans are available through PayPal, Klarna, and Afterpay.

HERE’S EVERYTHING YOU GET INSIDE LEARN & LOSE:

  • The Complete Foundation Program – A step-by-step system to shift your identity, reset your habits, and create lasting weight loss.

  • Course + CommUNITY App – Access expert guidance and a supportive network of like-minded women anytime, anywhere.

  • Private Podcast – Bite-sized coaching and motivation delivered straight to your ears, so you stay on track effortlessly.

  • Weekly Group Coaching – Real-time support, accountability, and personalized coaching to keep you moving forward.

  • The Learn & Lose Daily Journal – Your personal roadmap to self-awareness, habit tracking, and mindset mastery.

  • The Weight & Wellness Tracker – Track your progress beyond the scale and see how your transformation unfolds.

  • Plus, Exclusive Bonuses! – Extra tools and surprises to make your journey even easier (because you deserve the best).

If You’re Thinking…

  • "I’m Sick of Sabotaging Myself"

    I can kill it in my career, run a household, and manage a million responsibilities, but when it comes to taking care of me, I’m a disaster. Why do I keep breaking promises to myself? I need someone to help me figure that out—and fix it.

  • "I’m Over the All-or-Nothing Trap"

    I either eat “perfectly” or I’m drowning in takeout and sugar. There’s no in-between.

    I know I need to learn balance, but I have no idea how to actually do that.

  • "I Want a Plan That Works With My Life"

    I’m not trying to live in the gym or eat dry-ass chicken and broccoli every day. I need a sustainable way to feel and look amazing while still enjoying my life.

  • "I’m Ready to Reinvent Myself"

    I don’t just want to lose weight—I want to become the kind of woman who naturally keeps it off. I want a real transformation, not just a temporary fix.

Learn & Lose Is For You

You Have Questions? I Have Answers.

  • It’s for the woman who knows that quick weight loss hacks don’t work long-term. You’re open and ready to forget all the old diet rules and open your mind to learning something brand new. You’re in it for the long term because you know the payoff will be 100% worth it in the end.

  • Learn & Lose is not for you if you prefer to learn, but not take action.

    It’s not for you if you’re committed to your excuses and unwilling to consider new possibilities.

    It’s not for you if you’re perfectly content with your physical and emotional health and don’t feel a need or desire to improve it.

  • Learn & Lose isn’t another boring diet plan or band-aid solution—it’s a revolution. We use the Top-Down approach: start with your mindset, rewrite your identity, and watch the habits (and the weight loss) follow naturally. No gimmicks, no fluff—just real transformation. This is where every other program drops the ball. We don’t. You’re not just losing weight—you’re becoming the person who keeps it off for good.

  • Due to the structure of this program, the live calls may be tricky for certain time zones. In the future, I plan to solve for this by including a variety of call times. For now, video replays are always available for you to watch on-demand. You can also listen to the audio on the go via the Learn & Lose Private Podcast.

  • There will always be something that arises that distracts you from prioritizing your health. Not knowing how to prioritize your health is how we got to this point in the first place.

    The perfect time will never arise but with 6 weeks of access to the program, community, and coaching, you can join now and go at your own pace.

    By joining now, you’re creating an essential support squad to lose weight for the last time — no matter how long it takes.

    And let’s be honest — your life circumstances will always be less than perfect. What if this is the perfect time to get started?

  • Many health insurance policies cover health and wellness expenses. Check with your insurance provider to see if you are eligible description.

    If you need to submit a detailed proof of purchase, send us an email with the request and we will provide one for you.

  • 100% yes. Weight loss surgery is only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does. There are women in the group who have gone through weight loss surgery who are working on their emotional eating.

  • 100% yes. Weight loss prescriptions are only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does.

  • Results vary, but many participants see physical changes like weight loss and increased energy within weeks. More importantly, you’ll gain tools to create lasting habits, shift your mindset, and build a healthier relationship with food and your body.

  • Learn & Lose is designed to set the foundation for lasting change in just 12 weeks by focusing on mindset, habits, and intentional actions. While significant weight loss takes time, this program gives you the tools to continue losing weight and maintaining it long after it’s over.

    Think of these 12 weeks as your launchpad—you’ll create powerful momentum, shift your identity, and develop the habits you need to see lasting results. And with the option to continue your journey inside the ForeverWell membership, you’ll have ongoing support to reach your ultimate goals.

  • Yes—and here’s the thing: always being busy is often a form of self-sabotage. Staying busy can keep you from confronting the deeper issues that are keeping you stuck in your weight-loss journey. In Learn & Lose, you’ll not only learn how to make time for yourself, but you’ll also uncover how “busyness” might be protecting you from addressing what’s really holding you back. The lessons are designed to fit into your schedule, but more importantly, this program will help you shift your priorities so you finally take center stage in your own life.

  • Not at all. This program focuses on sustainable, intentional eating habits that work for your body and your lifestyle. You’ll learn how to balance your meals for hormonal health without feeling restricted or deprived.

  • You’ll have plenty of support to keep you on track. From weekly live coaching calls and a private community to tools like the self-coaching model, you’ll have everything you need to navigate challenges. And if you need extra help, you’ll love the complimentary Get Back on Track Private Coaching Session included with the program. It’s your chance to refocus, troubleshoot, and get personalized guidance to keep moving forward. You’re never alone in this journey.

  • Learn & Lose tackles these challenges head-on by teaching you how to identify emotional triggers, manage your thoughts with self-coaching, and create a healthier relationship with food. You’ll gain strategies to navigate stress without turning to food for comfort.

  • Yes! You’ll join an online group of like-minded women who are on the same journey. Together, you’ll share wins, support each other through challenges, and celebrate your progress in a safe, encouraging environment.

  • After the program, you’ll have the option to join ForeverWell, a membership designed to help you continue building habits and sustaining your healthy identity. This ongoing support ensures your transformation becomes a permanent part of your life.

  • The program is flexible and can be adapted to accommodate dietary restrictions or health needs. If you have specific concerns, let’s chat! We’ll make sure this is the right fit for you before you begin.

    Book a free 20-minute Ask Me Anything call https://is-this-for-me.youcanbook.me/

  • Absolutely. Let’s connect. Schedule a 20-minute virtual session. During our call, you’ll have the chance to share what’s been hardest for you, and I’ll walk you through how the program can support your goals—without restrictive diets or the stress of quick fixes. This is a safe, supportive space where you can ask anything and feel truly heard. When you’re ready, schedule your call—I’d love to help.

    Schedule your call today by going to https://is-this-for-me.youcanbook.me

Your Next Step Is Clear

It’s Time to Ditch The Diets, Drama, and Doubt For Good

This is your opportunity to stop the endless cycle of self-sabotage and disappointment and finally step into the healthy, confident life you’ve been craving.

You’re Closer Than You Think

The truth is, you already have the potential to make this happen. What you need now is the proven plan and the right coach to guide you every step of the way. That’s exactly what this program delivers.

Starting Today Means Getting There Sooner (And I’m Here to Help)

Every day you wait is another day stuck in the same cycle. Starting now is your fast track to feeling confident, healthy, and unstoppable and you don’t have to figure it out alone.

From struggling with my weight to reinventing myself and why you can too…

For years, I thought something was wrong with me.

I was stuck in the same exhausting cycle—losing weight, gaining it back, starting over on Monday (again). I’d wake up promising myself this time will be different, only to find myself stress-eating at the kitchen counter after a long day.

I told myself I just needed to try harder, be more disciplined, have more willpower. But no matter what I did, the weight kept creeping back. And every failure felt like proof that I wasn’t cut out for this.

I thought I was broken.

Until I realized the truth:

The problem was never my body.
The problem was never the diet.
The problem was that I was trying to change my actions—without changing my identity.

When I finally stopped obsessing over what I was doing and started focusing on who I was becoming, everything shifted.

For the first time, the weight came off—and stayed off. But more than that? I felt free.

No more starting over.
No more food guilt.
No more feeling like I was fighting against myself every step of the way.

And here’s what I want you to know:

I didn’t figure this out because I’m special.
I figured it out because I stopped following short-term fixes and started creating a long-term identity shift.

That’s exactly why I created Learn & Lose.

If you’ve ever thought, “I don’t think I can do it,” you are exactly who I built this for.

This isn’t about another diet plan or forcing yourself to be more “disciplined.”

It’s about rewiring your mindset and identity so you can become the healthiest, most confident version of yourself—without the burnout, self-sabotage, or guilt.

And I’ll be with you every step of the way.

This isn’t about guessing. It’s about following a clear, proven roadmap—one that has helped hundreds of women who once felt just like you: stuck, skeptical, and unsure if they could really change.

I know how it feels to doubt yourself. To think, “What if this doesn’t work for me?”

But I also know what’s waiting for you on the other side of that doubt.

More energy.
More confidence.
More trust in yourself to actually follow through—without the struggle.

The only thing standing between you and the results you want isn’t your ability—it’s your belief.

And I’m here to help you shift that, too.

This is your time. Let’s do this—together.

Are you in?

They Trusted the Process — and Changed Their Lives

Join the only program that helps you reinvent your life—because when you take control of your life, the results show up on the scale.