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Don’t Just Lose Weight—Become the Woman Who Keeps It Off
In 6 months, you’ll completely change how you think about food, your body, and your habits—so you can finally lose the weight you want and keep it off. No diets. No drama. Just becoming the healthy woman you’ve always wanted to be.
Let me guess…
You feel stuck in the endless loop of starting over on Monday.
By Wednesday, stress hits, and you’re diving into a bag of chips like it’s your lifeline. You’ve tried it all—diets, apps, weight loss drugs—but nothing fixes your relationship with food.
You’re 40+, your hormones are running the show and nothing feels normal anymore.
Hot flashes, mood swings, stubborn weight gain, and a metabolism in early retirement—your body hit 40 and said, “Let’s shake things up.” You’re done with the confusion and frustration of managing it all.
You’re tired of doing everything “right” and seeing no results.
You eat the protein, skip the desserts, and fast—yet nothing budges. Frustrating, right? Deep down, you know it’s not about eating less but understanding what your body actually needs.
Diets don’t work. Identity shifts do.
Learn & Lose will help you reinvent your weight loss story— even if your metabolism feels like it’s hit early retirement and nothing seems to work anymore.
From stuck to successful: what participants are saying
WITH LEARN & LOSE, MAKING HEALTHY YOUR NEW NORMAL IS AS EASY AS…
01
RETHINK
Learn why you keep getting in your own way and exactly how to shut it down. No more battling cravings, no more white-knuckling your way through “good” days. You’ll tap into an inner drive so strong, your success will feel automatic.
02
REWIRE
Make healthy habits feel like second nature (instead of a second job).
With your newfound motivation, you’ll start doing the things that used to feel impossible—without even thinking about it. Because when your brain is wired for success, healthy living isn’t hard. It’s just what you do.
03
REINVENT
Step into your new normal without stressing, obessing, or second-guessing. By the end, you won’t be trying to live a healthy life. You’ll just be living it. Because this? This is who you are now.
Learn & Lose is Perfect For You If You Are:
Overwhelmed but Ambitious: You’re juggling all the things—work, home, life—and still trying to give 110% (even when it feels impossible).
Time-Starved: Your calendar’s jam-packed, and carving out time for yourself feels like a pipe dream.
Health-Focused but Frustrated: You care about your health, but no matter what you try, the scale won’t budge (and neither will the cravings).
Committed to Growth: You’re here because you want change, and you’re ready to do the work—as long as it’s simple and actually works.
Resilient but Exhausted: Diets, workouts, quick fixes—you’ve tried it all. You’re still standing, but damn, it’s been a journey.
Craving Simplicity: You need a plan that feels doable, realistic, and fits into your (very full) life without turning it upside down.
Looking for Support: You want a success squad of women who get it and will cheer you on when you’re ready to throw in the towel.
Navigating Change: Hormones, life transitions, caregiving—you’re in the thick of it and need something that works with you, not against you.
Results-Oriented: You’re done wasting time. You want results you can see, feel, and hold onto for the long haul.
Burned Out on Diet Culture: You’ve been there, done that, and got the “diet starts Monday” T-shirt. It’s time for something better.
WHY THIS PROGRAM WORKS FOR WOMEN WHO HAVEN’T BEEN ABLE TO LOSE WEIGHT AND KEEP IT OFF
By the end of this program, you won’t just know what to do—you’ll have already done it. Here’s what you’ll walk away with:
01
A Whole New Identity
No more self-sabotage, no more “I’ll start Monday.” You’ll think, eat, and live like the woman who keeps the weight off without even trying.
02
A Built-In ‘Oh sh*t’ Plan for Cravings and Stress
Life happens. You get busy. You get emotional. But instead of face-planting into a bag of chips, you’ll have a go-to self-coaching habit that keeps you on track without willpower.
03
A Straight Up, Doable Game Plan for the Next 3 Years
Not 30 days. Not 12 weeks. Three whole years. You’ll walk away knowing exactly how to keep your results for the long haul.
04
A Metabolism That Finally Works With You, Not Against You
You’ll know how to fuel your body for energy, balanced hormones, and fat loss—without punishing workouts or restrictive diets.
05
Freedom to Eat Without the Food Noise
No more guilt. No more calorie math. No more “good” and “bad” foods. Just effortless, drama-free eating that actually works for your body.
06
Unshakable Confidence That This Time, It’s For Good
No more crossing your fingers and hoping the weight stays off. You know it will—because you’re not just changing what you do. You’re changing who you are.
"These first two weeks have been life-changing for me. I leaned into my resistance, stayed consistent, and now I’m seeing results. The core why you helped me dial in is keeping me motivated—it's pushing me in the gym, through my journaling, and even in everyday challenges."
-K, Coach
The 3 Things Learn & Lose Participants Love The Most
It’s unanimous…
TOTAL CONTROL OVER THE FOOD NOISE
No more feeling powerless around food. Learn & Lose helps you master self-coaching, tracking, and intentional choices—so your results become inevitable.
✨“I’ve tracked and journaled for 10 days straight—this is just who I am now.”
WELLNESS FIRST, WEIGHT LOSS AS A BONUS
You’ll stop obsessing over the scale and start focusing on what actually matters—energy, digestion, hormones, and how good you feel in your body. When you shift your focus to wellness, the weight naturally follows.
✨“Tracking wellness habits has rewired my weight-obsessed brain. And ironically, the weight is coming off faster.”
LONG TERM SUCCESS, NOT SHORT TERM FIXES
Vacations, stress, social events—none of it will throw you off ever again. You’ll learn how to navigate real life without falling into old habits, so staying consistent feels effortless.
✨ “I used to eat for relief without even thinking. Now, I catch myself before I make that choice. That’s real transformation.”
YOU’RE INVITED TO JOIN
an 6 Month Weight Loss Course for the Overwhelmed Woman Who’s DONE With Diets And Ready for a Reinvention
THIS IS THE PLACE FOR YOU.
In this course, we don’t do quick fixes or crazy rules. Instead, we flip the script on everything you’ve been taught about weight loss. You’ll rewire your mindset, learn how to work with your body (not against it), and finally lose the weight without diets, drama, or doing it perfectly.
How Does Learn & Lose Work?
Our proven program is designed to help you create a healthy identity that lasts. Hosted entirely online, you’ll join weekly Zoom calls, an exclusive app-based commUNITY, and a comprehensive online course—all crafted to guide you every step of the way.
You’ll follow our S.H.I.F.T. Method—a proven framework for building the habits and mindset of a truly healthy person—while enjoying twelve weeks of expert coaching, personalized support, and step-by-step guidance. Plus, you’ll kick off with a bonus Prep Week to ensure you’re set up for success from day one.
What Makes Me So Unique To Teach You This?
I’m a reformed, professional dieter and I know exactly what you're struggling with.
I'm Jennifer
I'm a diet-industry disruptor. As a certified Health, Life + Weight Loss Coach, host of a wildly popular podcast, Stop. Dieting. Forever.™, and founder of the weight loss method, of the same name, I am freeing women all over the world from their dependency on diets to lose weight.
Once I learned how to manage my mindset, and shift my identity, I was able to heal my relationship with my body and food, I was able to easily release 30+ pounds.
I threw away the diet books and tossed all my Weight Watchers point counters in the trash because I had finally changed my brain from being a dieter to one of a healthy person.
Now, as a full-time Coach, my mission is to help as many frustrated dieters around the world do the same.
What’s Inside:
The Five Essentials To Shift Your Mindset for Weight Loss Success.
Why your brain keeps telling you to grab the chips — and how to stop.
Module 001 // See the Self-Sabotage
Spot the patterns, take back control. Your brain’s been running the show on autopilot—but not anymore. This week, you’ll shine a spotlight on the sneaky thoughts keeping you stuck and learn how to kick them to the curb.
Why This Matters. Clarity is your new superpower. You’ll leave this module knowing exactly what’s been holding you back—and how to flip the script for good.
Why you keep opening the fridge on auto-pilot— and how to shut it down.
Module 002 // Honor Your Body’s Needs
Your body has been texting you - it’s time to reply. Your body has all the answers—it’s been trying to tell you what it needs. This week, you’ll learn how to finally decode its hunger signals and emotional cues, so you can stop second-guessing every bite and trust yourself completely.
Why This Matters. You’ll feel like a total badass, handling emotions without food and proving to yourself that cravings don’t call the shots—you do.
Why salads aren’t the secret and how to make healthy habits stick.
Module 003 // Integrate Healthy Habits Without Overwhelm
A healthy lifestyle doesn’t have to feel like a second job. You don’t need a perfect meal plan, a 5 AM workout routine, or a color-coded habit tracker to make lasting changes.
Why This Matters. Every small habit you build—every balanced meal, every mindful choice—proves that healthy living doesn’t have to be all-or-nothing. You’re already doing it, and it’s easier than you thought.
You’re busy AF—this is how you lose weight anyway.
Module 004 // Flip the Script (Change Your Mindset in an Instant and Get Back on Track)
Show up for yourself (even when you’re showing up for everyone else. You’re busy, ambitious, and juggling all the things—but that doesn’t mean your health has to take a backseat. This week, you’ll learn how to create habits that fit into your life without sacrificing your goals (or your sanity).
Why This Matters. You’ll prove to yourself that you can stick with this, even when life throws curveballs because your results aren’t tied to perfection—they’re built on consistency.
Your new normal looks GOOD on you.
Module 005 // Transform Into The New You
Pop the champagne—your glow-up is official. Look back at everything you’ve accomplished and lock in the habits that got you here. This week, you’ll bask in the glory of your transformation and build a 36-month “ForeverWell Plan” to keep the momentum.
Why This Matters. You’ll leave this module with unshakable belief in yourself, knowing you have what it takes to live this way for the rest of your life.
All modules come with easy-to-follow videos, audio recordings, and downloadable resources you can access on your phone, tablet, or computer anytime, anywhere. Whether you prefer to watch, listen, or take notes on the go, you’ll have everything you need right at your fingertips—designed to fit seamlessly into your busy life.
The Details
Here’s What You’re Getting When You Enroll
WEEKLY IDENTITY UPGRADE COACHING CALLS
These are working calls, not just coaching calls. Every week, you’ll show up, dive in, and take action—whether it’s through group activities, discussions, live coaching, or hands-on teaching.
You’ll never feel like you’re “behind” on the modules because these calls are designed to help you apply what you’re learning in real time—so you walk away each week with clarity, momentum, and a next step that feels doable.
No passive listening. No information overload. Just powerful breakthroughs and real progress, every single week.
Plus, you’ll connect with a group of women who get it—women walking the same path, cheering you on, and reminding you you’re never doing this alone.
Can’t make it live? No sweat. Catch every session on the Learn & Lose private podcast, ready to binge on your next walk, commute, or kitchen-cleaning spree.
THE PROVEN SHIFT PROCESS
No fluff. No overwhelm. This is the exact system real women have used to lose weight—and keep it off—without guilt, drama, or deprivation.
Delivered in five bite-sized, easy-to-follow modules, these lessons cut straight to the point. You’ll rewire your mindset, build habits that actually stick, and make weight loss feel effortless (yes, even with a crazy schedule).
And the best part? You can access everything through the Learn & Lose app—so your plan is always right there when you need it. Work at your own pace, on your own terms, and finally get results that last.
THE SHIFT JOURNAL + WEIGHT & WELLNESS TRACKER
This isn’t just a journal—it’s your daily BFF for building habits that actually stick. Built around the science-backed 63-day habit formation process, it’s designed to help you create change that lasts.
With quick, no-fluff prompts, you’ll track your wins, spot patterns, and refocus in just minutes a day. Think of it as your pocket-sized coach, holding you accountable and cheering you on as you crush your goals.
This isn’t about perfection—it’s about showing up, one day at a time, and making the kind of progress that changes everything.
THE APP
Think of this as your health HQ in your pocket. Inside the app, you’ll find everything you need to follow the program: lessons, community support, and all the resources to keep you moving forward.
Need to catch up on a coaching call? Hop into the private podcast. Want to connect with other women on the same path? The community is just a tap away. It’s all here, making it easy to stay on track—even when life gets busy.
No overwhelm. No distractions. Just everything you need, right at your fingertips.
THE LEARN & LOSE COMMUNITY
This isn’t just another group—it’s your ride-or-die squad for success. Science backs it: supportive friendships can boost your odds of hitting your goals by 65%. Yep, that’s the Female Friendship Effect in action—and this community delivers.
Inside, you’ll find women who get it. Women who are walking the same path, facing the same struggles, and showing up for each other every step of the way. Celebrations? We’re here for it. Hard days? We’ve got your back.
Because when you’re surrounded by people who believe in you, quitting isn’t even an option. Together, we’re unstoppable.
GROUP CHALLENGES
Accountability + friendly competition = the secret sauce to building habits that stick. Throughout Learn & Lose, you’ll take part in fun, high-impact challenges designed to help you integrate what you’re learning—without the overwhelm.
8K-a-Day Step Challenge: Build movement into your day effortlessly and boost your energy without spending hours in the gym.
Journaling Challenge: Strengthen your mindset, increase self-awareness, and solidify your identity shift—one page at a time.
Each challenge is designed to be simple, doable, and designed for real life—so you can experience quick wins and build momentum that lasts.
You don’t just learn inside Learn & Lose—you live it.
Is Closed For Enrollment
(BUT NOT FOR LONG…)
Enrollment Reopens on April 13, 2025
Join the waitlist for exclusive launch bonuses (including $$$ off)
PAY IN FULL
$1500
3 INSTALLMENTS
$525
Flexible payment plans are available through PayPal, Klarna, and Afterpay.
Launch Bonuses for April 2025
Bonus 001 // The Identity Shift Audio Experience: 42 Days to a New You
Hit play, sip your coffee and boom—you’re ready to conquer the day. These short, punchy episodes deliver the pep talk you didn’t know you needed (but can’t live without). Motivation on-demand, straight to your ears. ($197 VALUE)
Bonus 002 // The Ultimate High Protein Meal & Snack Guide
You know what’s not a vibe? Standing in front of the fridge, hangry and confused, wondering what to eat. This guide is your shortcut to simple, high-protein meals and snacks that actually taste good and keep you satisfied for hours—without spending your Sunday meal-prepping like a sad influencer. Inside you’ll get:
No-brainer formulas for easy, mix-and-match meals.
Grab-and-go grocery picks so you always have solid options.
Metabolism-boosting swaps to help you upgrade your usual go-tos.
Because reinventing yourself shouldn’t come with a side of decision fatigue. ($97 VALUE)
Bonus 003 // Extended 6-Month Payment Plan Option
For a limited time, you can get started for just $270 with the extended 6-month payment plan. That means you can lock in your spot now and spread out the investment—no financial gymnastics required.
After this launch? The extended plan disappears. If you want in, this is your chance to say YES to your reinvention with total peace of mind.

If you’re still struggling to lose weight, it’s not your diet - it’s your identity.
You Have Questions? I Have Answers.
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It’s for the woman who knows that quick weight loss hacks don’t work long-term. You’re open and ready to forget all the old diet rules and open your mind to learning something brand new. You’re in it for the long term because you know the payoff will be 100% worth it in the end.
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Learn & Lose is not for you if you prefer to learn, but not take action.
It’s not for you if you’re committed to your excuses and unwilling to consider new possibilities.
It’s not for you if you’re perfectly content with your physical and emotional health and don’t feel a need or desire to improve it.
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Learn & Lose isn’t another boring diet plan or band-aid solution—it’s a revolution. We use the Top-Down approach: start with your mindset, rewrite your identity, and watch the habits (and the weight loss) follow naturally. No gimmicks, no fluff—just real transformation. This is where every other program drops the ball. We don’t. You’re not just losing weight—you’re becoming the person who keeps it off for good.
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Due to the structure of this program, the live calls may be tricky for certain time zones. In the future, I plan to solve for this by including a variety of call times. For now, video replays are always available for you to watch on-demand. You can also listen to the audio on the go via the Learn & Lose Private Podcast.
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There will always be something that arises that distracts you from prioritizing your health. Not knowing how to prioritize your health is how we got to this point in the first place.
The perfect time will never arise but with 6 weeks of access to the program, community, and coaching, you can join now and go at your own pace.
By joining now, you’re creating an essential support squad to lose weight for the last time — no matter how long it takes.
And let’s be honest — your life circumstances will always be less than perfect. What if this is the perfect time to get started?
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Many health insurance policies cover health and wellness expenses. Check with your insurance provider to see if you are eligible description.
If you need to submit a detailed proof of purchase, send us an email with the request and we will provide one for you.
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100% yes. Weight loss surgery is only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does. There are women in the group who have gone through weight loss surgery who are working on their emotional eating.
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100% yes. Weight loss prescriptions are only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does.
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Results vary, but many participants see physical changes like weight loss and increased energy within weeks. More importantly, you’ll gain tools to create lasting habits, shift your mindset, and build a healthier relationship with food and your body.
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Yes—and here’s the thing: always being busy is often a form of self-sabotage. Staying busy can keep you from confronting the deeper issues that are keeping you stuck in your weight-loss journey. In Learn & Lose, you’ll not only learn how to make time for yourself, but you’ll also uncover how “busyness” might be protecting you from addressing what’s really holding you back. The lessons are designed to fit into your schedule, but more importantly, this program will help you shift your priorities so you finally take center stage in your own life.
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Not at all. This program focuses on sustainable, intentional eating habits that work for your body and your lifestyle. You’ll learn how to balance your meals for hormonal health without feeling restricted or deprived.
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You’ll have plenty of support to keep you on track. From weekly live coaching calls and a private community to tools like the self-coaching model, you’ll have everything you need to navigate challenges. And if you need extra help, you’ll love the complimentary Get Back on Track Private Coaching Session included with the program. It’s your chance to refocus, troubleshoot, and get personalized guidance to keep moving forward. You’re never alone in this journey.
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Learn & Lose tackles these challenges head-on by teaching you how to identify emotional triggers, manage your thoughts with self-coaching, and create a healthier relationship with food. You’ll gain strategies to navigate stress without turning to food for comfort.
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Yes! You’ll join an online group of like-minded women who are on the same journey. Together, you’ll share wins, support each other through challenges, and celebrate your progress in a safe, encouraging environment.
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After the program, you’ll have the option to join ForeverWell, a membership designed to help you continue building habits and sustaining your healthy identity. This ongoing support ensures your transformation becomes a permanent part of your life.
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The program is flexible and can be adapted to accommodate dietary restrictions or health needs. If you have specific concerns, let’s chat! We’ll make sure this is the right fit for you before you begin.
Book a free 20-minute Ask Me Anything call https://is-this-for-me.youcanbook.me/
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Absolutely. Let’s connect. Schedule a 20-minute virtual session. During our call, you’ll have the chance to share what’s been hardest for you, and I’ll walk you through how the program can support your goals—without restrictive diets or the stress of quick fixes. This is a safe, supportive space where you can ask anything and feel truly heard. When you’re ready, schedule your call—I’d love to help.
Schedule your call today by going to https://is-this-for-me.youcanbook.me
Creating and Living a Healthy Lifestyle Isn’t a Quick Fix
It’s Time to Ditch The Diets, Drama, and Doubt For Good
This is your opportunity to stop the endless cycle of self-sabotage and disappointment and finally step into the healthy, confident life you’ve been craving.
(But you know that.)
You’re Closer Than You Think
The truth is, you already have the potential to make this happen. What you need now is the proven plan and the right coach to guide you every step of the way. That’s exactly what this program delivers.
Starting Today Means Getting There Sooner (And I’m Here to Help)
Every day you wait is another day stuck in the same cycle. Starting now is your fast track to feeling confident, healthy, and unstoppable and you don’t have to figure it out alone.
From struggling with my weight to reinventing myself — and why you can too…
For years, I thought something was wrong with me.
I was stuck in the same exhausting cycle—losing weight, gaining it back, starting over on Monday (again). I’d wake up promising myself this time will be different, only to find myself stress-eating at the kitchen counter after a long day.
I told myself I just needed to try harder, be more disciplined, have more willpower. But no matter what I did, the weight kept creeping back. And every failure felt like proof that I wasn’t cut out for this.
I thought I was broken.
Until I realized the truth:
The problem was never my body.
The problem was never the diet.
The problem was that I was trying to change my actions—without changing my identity.
When I finally stopped obsessing over what I was doing and started focusing on who I was becoming, everything shifted.
For the first time, the weight came off—and stayed off. But more than that? I felt free.
No more starting over.
No more food guilt.
No more feeling like I was fighting against myself every step of the way.
And here’s what I want you to know:
I didn’t figure this out because I’m special.
I figured it out because I stopped following short-term fixes and started creating a long-term identity shift.
That’s exactly why I created Learn & Lose.
If you’ve ever thought, “I don’t think I can do it,” you are exactly who I built this for.
This isn’t about another diet plan or forcing yourself to be more “disciplined.”
It’s about rewiring your mindset and identity so you can become the healthiest, most confident version of yourself—without the burnout, self-sabotage, or guilt.
And I’ll be with you every step of the way.
This isn’t about guessing. It’s about following a clear, proven roadmap—one that has helped hundreds of women who once felt just like you: stuck, skeptical, and unsure if they could really change.
I know how it feels to doubt yourself. To think, “What if this doesn’t work for me?”
But I also know what’s waiting for you on the other side of that doubt.
More energy.
More confidence.
More trust in yourself to actually follow through—without the struggle.
The only thing standing between you and the results you want isn’t your ability—it’s your belief.
And I’m here to help you shift that, too.
This is your time. Let’s do this—together.
Are you in?