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Don’t Just Lose Weight—Become the Woman Who Keeps It Off

In ten weeks, you’ll transform your identity—how you think and what you do—so you can lose the weight you want and keep it off for good. No diets. No drama.

Let me guess…

You feel stuck in the endless loop of “I’ll start Monday.”

By Wednesday, the stress hits, and you’re diving headfirst into a bag of chips like it’s your only lifeline. You’ve tried diets, apps, and even weight loss drugs, but none of it changes the one thing that really matters: your relationship with food.

Your over 40 hormones are running the show and nothing feels normal anymore.

Hot flashes, mood swings, stubborn weight gain, and a metabolism that’s taken an early retirement—it’s like your body hit 40 and said, “Let’s shake things up.” You’re over the confusion and frustration of trying to navigate this hormonal chaos while juggling work, family, and everyone else’s needs. And let’s be honest, who has time for all that when your energy is already running on fumes?

You’re tired of doing everything “right” and seeing no results.

You eat the protein, intermittent fast, skip the desserts, and still—nothing budges. It’s not just frustrating, it’s down-right infuriating. Deep down, you know it’s not about eating less but about learning what your body actually needs.

WHY THIS PROGRAM WORKS WHEN OTHERS HAVEN’T:

01

Because What Worked in Your 20s and 30s Isn’t Working Anymore

Newsflash: What worked for you in your 20s or 30s doesn’t work anymore. Why? Hormones, metabolism shifts, and, oh yeah, LIFE. But here’s the thing—you’re not broken. You just need a strategy built for women over 40, not the calorie-counting chaos of your past. We’re talking about working with your body, not against it.

02

Because It’s Not About More Discipline—It’s About a Complete Reinvention

Let’s be real. You don’t need another meal plan or a 30-day challenge. What you need is a full-blown life rebrand. This program doesn’t just change what you eat; it changes who you are. No more relying on willpower—this is about becoming the woman who naturally makes choices that keep her healthy, happy, and hot.

03

Because You’re Done Sacrificing Everything Else to Lose Weight

You’ve got goals, a life, and a full plate (pun intended). This isn’t about turning your world upside down to drop a few pounds—it’s about creating lasting results without giving up your career, family, or the things you love. This program works with your life to make balance and health second nature. No more overwhelm, no more dieting drama—just real, grown-woman transformation.


YOU DON’T NEED MORE WILLPOWER (SPOILER: THAT’S WHY YOU’RE STUCK). YOU NEED A SYSTEM THAT REWIRES YOUR BRAIN SO HEALTHY HABITS ACTUALLY FEEL DOABLE—

…and you can stop feeling like you’re hanging on for dear life every single day.

YOUR FIRST 10 POUNDS, GONE (WITHOUT A DIET):

You’ll learn how to create a simple, custom plan that works for you—your body and your lifestyle. Watch the scale finally move in the right direction without guilt, drama, or deprivation.

YOUR FIRST WEEK WITHOUT CRAVINGS:

You’ll learn how to eat for hormonal balance so you can crush cravings, wake up energized, and feel in control of your body—while actually enjoying being in it every single day.

YOUR FIRST HEALTHY HABIT THAT FEELS EASY:

You’ll learn how to build routines that make healthy living second nature. With science backing the 66-day habit cycle, you’ll lose weight, keep it off, and finally feel like the woman you’ve always wanted to be.


“I don’t feel like I’m on a diet or living like I’m on one — I’m just eating like a healthy person. I manage my mind, collect my data and the weight is just dropping off.”

-Mars, Life Coach

WELCOME TO

a Ten Week Weight Loss Course for the Overwhelmed Woman Who’s DONE With Diets And Ready for a Life Rebrand

THIS IS THE PLACE FOR YOU.

In this course, we don’t do quick fixes or crazy rules. Instead, we flip the script on everything you’ve been taught about weight loss. You’ll rewire your mindset, learn how to work with your body (not against it), and finally lose the weight without diets, drama, or doing it perfectly.

How Does Learn & Lose Work?

Our proven ten-week program is designed to help you create a healthy identity that lasts. Hosted entirely online, you’ll join weekly Zoom calls, an exclusive app-based community, and a comprehensive online course—all crafted to guide you every step of the way.

You’ll follow our S.H.I.F.T. Method—a proven framework for building the habits and mindset of a truly healthy person—while enjoying ten weeks of expert coaching, personalized support, and step-by-step guidance. Plus, you’ll kick off with a bonus Prep Week to ensure you’re set up for success from day one.

Since 2014, I’ve been on a mission to help ambitious women Stop. Dieting. Forever.—real transformation for grown-ass women who want more out of life (and a smaller body).

Learn & Lose is Perfect For You If You Are:

  • Overwhelmed but Ambitious: You’re juggling all the things—work, home, life—and still trying to give 110% (even when it feels impossible).

  • Time-Starved: Your calendar’s jam-packed, and carving out time for yourself feels like a pipe dream.

  • Health-Focused but Frustrated: You care about your health, but no matter what you try, the scale won’t budge (and neither will the cravings).

  • Committed to Growth: You’re here because you want change, and you’re ready to do the work—as long as it’s simple and actually works.

  • Resilient but Exhausted: Diets, workouts, quick fixes—you’ve tried it all. You’re still standing, but damn, it’s been a journey.

  • Craving Simplicity: You need a plan that feels doable, realistic, and fits into your (very full) life without turning it upside down.

  • Looking for Support: You want a success squad of women who get it and will cheer you on when you’re ready to throw in the towel.

  • Navigating Change: Hormones, life transitions, caregiving—you’re in the thick of it and need something that works with you, not against you.

  • Results-Oriented: You’re done wasting time. You want results you can see, feel, and hold onto for the long haul.

  • Burned Out on Diet Culture: You’ve been there, done that, and got the “diet starts Monday” T-shirt. It’s time for something better.

What Makes Me So Unique To Teach You This?

I’m a reformed, professional dieter and I know exactly what you're struggling with.


I'm Jennifer

I'm a diet-industry disruptor. As a certified Health, Life + Weight Loss Coach, host of a wildly popular podcast, Stop. Dieting. Forever.™, and founder of the weight loss method, of the same name, I am freeing women all over the world from their dependency on diets to lose weight.

Once I learned how to manage my mindset, and shift my identity, I was able to heal my relationship with my body and food, I was able to easily release 30+ pounds.

I threw away the diet books and tossed all my Weight Watchers point counters in the trash because I had finally changed my brain from being a dieter to one of a healthy person.

Now, as a full-time Coach, my mission is to help as many frustrated dieters around the world do the same.



What’s Inside:

The Five Essentials To Shift Your Mindset for Weight Loss Success.

Why your brain keeps telling you to grab the chips — and how to stop.

Module 001 // See the Self-Sabotage

  • Spot the patterns, take back control. Your brain’s been running the show on autopilot—but not anymore. This week, you’ll shine a spotlight on the sneaky thoughts keeping you stuck and learn how to kick them to the curb.

  • Confidence Booster. Clarity is your new superpower. You’ll leave this module knowing exactly what’s been holding you back—and how to flip the script for good.


Why you keep opening the fridge on auto-pilot— and how to shut it down.

Module 002 // Honor Your Hunger and Feelings

  • Your body has been texting you - it’s time to reply. Your body has all the answers—it’s been trying to tell you what it needs. This week, you’ll learn how to finally decode its hunger signals and emotional cues, so you can stop second-guessing every bite and trust yourself completely.

  • Confidence Booster. You’ll feel like a total badass, handling emotions without food and proving to yourself that cravings don’t call the shots—you do.


Why salads aren’t the secret—and what your body really needs.

Module 003 // Integrate Real Food for Hormonal Balance

  • Fuel your body without overthinking. No more overcomplicated meal plans or sad salads. This week, you’ll learn how to build balanced plates that boost your energy, support your hormones, and still leave room for chocolate.

  • Confidence Booster. Every meal you choose will prove to you that eating for your health isn’t just doable—it’s delicious, too.


You’re busy AF—this is how you lose weight anyway.

Module 004 // Find Consistency (No Matter What’s Going On In Your Life)

  • Show up for yourself (even when you’re showing up for everyone else. You’re busy, ambitious, and juggling all the things—but that doesn’t mean your health has to take a backseat. This week, you’ll learn how to create habits that fit into your life without sacrificing your goals (or your sanity).

  • Confidence booster. You’ll prove to yourself that you can stick with this, even when life throws curveballs because your results aren’t tied to perfection—they’re built on consistency.


Your new normal looks GOOD on you.

Module 005 // Transition Into Your Healthiest Self

  • Pop the champagne—your glow-up is official. Look back at everything you’ve accomplished and lock in the habits that got you here. This week, you’ll bask in the glory of your transformation and build a 12 month “ForeverWell Plan” to keep the momentum.

  • Confidence Booster. You’ll leave this module with unshakable belief in yourself, knowing you have what it takes to live this way for the rest of your life.


All modules come with easy-to-follow videos, audio recordings, and downloadable resources you can access on your phone, tablet, or computer anytime, anywhere. Whether you prefer to watch, listen, or take notes on the go, you’ll have everything you need right at your fingertips—designed to fit seamlessly into your busy life.

The Details

Here’s What You’re Getting When You Enroll Today

10 WEEKS OF WEEKLY GROUP COACHING

This is where the magic happens. Each week, you’ll hop on live coaching calls designed to shift your beliefs, answer your burning questions, and keep you on track. Whether you’re getting coached directly or soaking up the gold from someone else’s session, every call is packed with breakthroughs and aha moments.

Plus, you’ll connect with a group of women who get it—women walking the same path, cheering you on, and reminding you you’re never doing this alone.

Can’t make it live? No sweat. Catch every session on a private podcast, ready to binge on your next walk, commute, or kitchen-cleaning spree.


THE PROVEN WEIGHT LOSS SYSTEM

No fluff. No overwhelm. This is the exact system real women have used to lose weight—and keep it off—without guilt, drama, or deprivation.

Delivered in five bite-sized, easy-to-follow modules, these lessons cut straight to the point. You’ll rewire your mindset, build habits that actually stick, and make weight loss feel effortless (yes, even with a crazy schedule).

And the best part? You can access everything through the Learn & Lose app—so your plan is always right there when you need it. Work at your own pace, on your own terms, and finally get results that last.


THE LEARN AND LOSE DAILY JOURNAL

This isn’t just a journal—it’s your daily BFF for building habits that actually stick. Built around the science-backed 63-day habit formation process, it’s designed to help you create change that lasts.

With quick, no-fluff prompts, you’ll track your wins, spot patterns, and refocus in just minutes a day. Think of it as your pocket-sized coach, holding you accountable and cheering you on as you crush your goals.

This isn’t about perfection—it’s about showing up, one day at a time, and making the kind of progress that changes everything.


THE APP

Think of this as your health HQ in your pocket. Inside the app, you’ll find everything you need to follow the program: lessons, community support, and all the resources to keep you moving forward.

Need to catch up on a coaching call? Hop into the private podcast. Want to connect with other women on the same path? The community is just a tap away. It’s all here, making it easy to stay on track—even when life gets busy.

No overwhelm. No distractions. Just everything you need, right at your fingertips.


THE LEARN & LOSE COMMUNITY

This isn’t just another group—it’s your ride-or-die squad for success. Science backs it: supportive friendships can boost your odds of hitting your goals by 65%. Yep, that’s the Female Friendship Effect in action—and this community delivers.

Inside, you’ll find women who get it. Women who are walking the same path, facing the same struggles, and showing up for each other every step of the way. Celebrations? We’re here for it. Hard days? We’ve got your back.

Because when you’re surrounded by people who believe in you, quitting isn’t even an option. Together, we’re unstoppable.

What Makes Learn & Lose Different?

  • A Whole-Person Identity Shift

    This isn’t just about food rules or counting calories—nope, we’re flipping the script entirely. Learn & Lose helps you become the kind of person who naturally makes healthy choices. Through a whole-person approach—mind, body, and emotions—you’ll shift your identity into that of a truly healthy person. The result? Habits that feel effortless, weight loss that lasts, and a life you can’t wait to wake up to.

  • 10+ Years Experience Developing Proven Weight Loss Methods

    For over a decade, I’ve coached hundreds of women to ditch diets and finally get results that last. I know exactly what works—and all the BS the diet industry doesn’t want you to know. This program isn’t just fluff; it’s rooted in the science of habit formation. You’ll learn the proven methods to transform your habits, shift your identity, and create lasting weight loss without the drama. No gimmicks, no fads—just science-backed strategies that work.

  • 6 Weeks to Build a Healthy Identity That Lasts

    Forget dragging it out for months on end. Learn & Lose is designed to deliver big results in just 6 weeks. You’ll dive into focused coaching, a transformative community, and proven strategies that help you shift your habits—and your identity—for good. This isn’t about wasting time; it’s about making every minute count and setting you up for a lifetime of success.

  • We Actually See You (Like, Really See You)

    Those big-name weight loss programs with tens of thousands of members? Yeah, they’re basically the Costco of coaching—impersonal and overwhelming. Not here. At Learn & Lose, you’re not just a username or a number. We respond to your questions within 24 hours (or less), know your name on every coaching call, and make your success our #1 priority. This is personal, and we’re with you every step of the way as you lose weight for the last time.

You Have Questions? I Have Answers.

  • It’s for the woman who knows that quick weight loss hacks don’t work long-term. You’re open and ready to forget all the old diet rules and open your mind to learning something brand new. You’re in it for the long term because you know the payoff will be 100% worth it in the end.

  • Learn & Lose is not for you if you prefer to learn, but not take action.

    It’s not for you if you’re committed to your excuses and unwilling to consider new possibilities.

    It’s not for you if you’re perfectly content with your physical and emotional health and don’t feel a need or desire to improve it.

  • Learn & Lose isn’t another boring diet plan or band-aid solution—it’s a revolution. We use the Top-Down approach: start with your mindset, rewrite your identity, and watch the habits (and the weight loss) follow naturally. No gimmicks, no fluff—just real transformation. This is where every other program drops the ball. We don’t. You’re not just losing weight—you’re becoming the person who keeps it off for good.

  • Due to the structure of this program, the live calls may be tricky for certain time zones. In the future, I plan to solve for this by including a variety of call times. For now, video replays are always available for you to watch on-demand. You can also listen to the audio on the go via the Learn & Lose Private Podcast.

  • There will always be something that arises that distracts you from prioritizing your health. Not knowing how to prioritize your health is how we got to this point in the first place.

    The perfect time will never arise but with 6 weeks of access to the program, community, and coaching, you can join now and go at your own pace.

    By joining now, you’re creating an essential support squad to lose weight for the last time — no matter how long it takes.

    And let’s be honest — your life circumstances will always be less than perfect. What if this is the perfect time to get started?

  • Many health insurance policies cover health and wellness expenses. Check with your insurance provider to see if you are eligible description.

    If you need to submit a detailed proof of purchase, send us an email with the request and we will provide one for you.

  • 100% yes. Weight loss surgery is only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does. There are women in the group who have gone through weight loss surgery who are working on their emotional eating.

  • 100% yes. Weight loss prescriptions are only part of the solution. It’s a physical solution that doesn’t address the emotional side of eating. This program does.

  • Results vary, but many participants see physical changes like weight loss and increased energy within weeks. More importantly, you’ll gain tools to create lasting habits, shift your mindset, and build a healthier relationship with food and your body.

  • Learn & Lose is designed to set the foundation for lasting change in just 10 weeks by focusing on mindset, habits, and intentional actions. While significant weight loss takes time, this program gives you the tools to continue losing weight and maintaining it long after it’s over.

    Think of these 10 weeks as your launchpad—you’ll create powerful momentum, shift your identity, and develop the habits you need to see lasting results. And with the option to continue your journey inside the ForeverWell membership, you’ll have ongoing support to reach your ultimate goals.

  • Yes—and here’s the thing: always being busy is often a form of self-sabotage. Staying busy can keep you from confronting the deeper issues that are keeping you stuck in your weight-loss journey. In Learn & Lose, you’ll not only learn how to make time for yourself, but you’ll also uncover how “busyness” might be protecting you from addressing what’s really holding you back. The lessons are designed to fit into your schedule, but more importantly, this program will help you shift your priorities so you finally take center stage in your own life.

  • Not at all. This program focuses on sustainable, intentional eating habits that work for your body and your lifestyle. You’ll learn how to balance your meals for hormonal health without feeling restricted or deprived.

  • You’ll have plenty of support to keep you on track. From weekly live coaching calls and a private community to tools like the self-coaching model, you’ll have everything you need to navigate challenges. And if you need extra help, you’ll love the complimentary Get Back on Track Private Coaching Session included with the program. It’s your chance to refocus, troubleshoot, and get personalized guidance to keep moving forward. You’re never alone in this journey.

  • Learn & Lose tackles these challenges head-on by teaching you how to identify emotional triggers, manage your thoughts with self-coaching, and create a healthier relationship with food. You’ll gain strategies to navigate stress without turning to food for comfort.

  • Yes! You’ll join an online group of like-minded women who are on the same journey. Together, you’ll share wins, support each other through challenges, and celebrate your progress in a safe, encouraging environment.

  • After the program, you’ll have the option to join ForeverWell, a membership designed to help you continue building habits and sustaining your healthy identity. This ongoing support ensures your transformation becomes a permanent part of your life.

  • The program is flexible and can be adapted to accommodate dietary restrictions or health needs. If you have specific concerns, let’s chat! We’ll make sure this is the right fit for you before you begin.

    Book a free 20-minute Ask Me Anything call https://is-this-for-me.youcanbook.me/

  • Absolutely. Let’s connect. Schedule a 20-minute virtual session. During our call, you’ll have the chance to share what’s been hardest for you, and I’ll walk you through how the program can support your goals—without restrictive diets or the stress of quick fixes. This is a safe, supportive space where you can ask anything and feel truly heard. When you’re ready, schedule your call—I’d love to help.

    Schedule your call today by going to https://is-this-for-me.youcanbook.me

Your Next Step Is Clear

It’s Time to Ditch The Diets, Drama, and Doubt For Good

This is your opportunity to stop the endless cycle of self-sabotage and disappointment and finally step into the healthy, confident life you’ve been craving.

You’re Closer Than You Think

The truth is, you already have the potential to make this happen. What you need now is the proven plan and the right coach to guide you every step of the way. That’s exactly what this program delivers.

Starting Today Means Getting There Sooner (And I’m Here to Help)

Every day you wait is another day stuck in the same cycle. Starting now is your fast track to feeling confident, healthy, and unstoppable and you don’t have to figure it out alone.

From decades of struggle to food freedom - why you can do it too…

After decades of frustration, I finally lost the weight and kept it off—but I know how you're feeling because I thought it wasn’t possible for me either.

I spent decades trapped in the diet cycle, convinced there was something wrong with me. Every failure felt like proof that I didn’t have what it took. But when I discovered the real secret—shifting my mindset and identity—everything changed. The weight came off, and for the first time, it stayed off.

Here’s the thing - I didn’t get here because I’m special. I got here because I stopped focusing on what I was doing and started changing who I was being. That’s why this isn’t just about my story—it’s about creating a system that works for every woman who’s ready to stop dieting and start transforming from the inside out.

Learn & Lose was designed with you in mind.
If you’ve ever thought, “I don’t think I can do it,” you’re exactly who I created this program for. You don’t need more willpower, and you don’t need another diet plan. What you need is a proven process to help you become the healthiest, most confident version of yourself by addressing the imbalances in your life that are impacting your eating habits—and I’m here to guide you every step of the way.

This isn’t about guessing. It’s about following a clear roadmap to results. And I know it works, because it’s not just me. It’s the hundreds of women I’ve helped, women who once felt just like you do now: stuck, skeptical, and unsure if this could work for them.

You don’t have to take a leap of faith alone. I’ll be here, guiding you, supporting you, and cheering you on. You don’t need to have it all figured out. You just need to take the first step.

Because the only thing standing between you and the results you want isn’t your ability—it’s your belief. Let me show you how to shift that, too.

Now is your time. Let’s do this together.

They Trusted the Process — and Changed Their Lives

Join the only program that helps you rebrand your life—because when you take control of your life, the results show up on the scale.